Confidently Scale Your
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With A Marketing Team
That Scales With Data Not Hope!
While others chase trends, we engineer growth through systematic precision. Our data-driven approach has generated over $85,000,000 in client revenue.
What Makes
LeadsUpward Different?
Most agencies guess. We analyze.Most agencies react. We strategize.
Most agencies promise. We prove.
We’re not an agency.
We’re your marketing growth partner.
$48,000,000+
Ad spend Managed
Every dollar tracked & optimized
$95,000,000+
Ad spend Managed
Across diverse markets
300%
Ad spend Managed
Through systematic scaling
What Our Clients Say
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Hey there!
I'm Diana
FOUNDER OF LEADSUPWARD
Your business was built to grow with clarity, momentum, and meaningful impact. But scaling shouldn’t feel like guesswork.
I help businesses implement proven media strategies that drive real results.
I’ve supported brands in generating over $85 million in revenue, managing millions in monthly ad spend using the Scaling Edge Framework, a system designed for repeatable, profitable growth.
What does our process look like
The Scaling EdgeFramework
Phase 1: Foundation
BUILDING YOUR PROFIT ENGINE
Profit Audit: We analyze your existing offers, assets, and conversion metrics.
Strategic Blueprint: We determine key goals, establish critical numbers, identify your ideal client, and develop a funnel strategy based on your business.
Creative Kickstart: We develop compelling content that creates awareness and builds trust, allowing us to build hot audiences of people who know and value your offers.
Phase 2: Optimization
FROM DATA TO DECISIONS
Performance Pulse: We generate conversion traffic through carefully crafted ads and persuasive messaging, establishing control campaigns and clear KPIs.
Data Command Center: We track and review ad metrics, landing page conversion rates, and overall sales performance. Never making decisions based on intuition or hope.
CONFIDENT, CONTROLLED SCALING
Scaling Matrix: Once we've verified all campaigns meet or exceed KPIs, we methodically increase ad spend to maximize leads and ROAS while maintaining profitability through our scientific scaling methodology.
What We Can Do For You
Tracking & Attribution
We track every click, lead, and sale so you know what’s making you money and where to double down for faster, smarter growth.
Persuasive Copywriting
We write copy that grabs attention, builds desire, and converts so your traffic turns into paying customers, backed by $50M+ in performance data.
Eye-Grabbing Creatives
We take the stress of your hands by producing high-impact visuals and videos that stop the scroll, tell your brand story, and move buyers to act.
Relentless Testing
Meta updates has nothing on us. We constantly test and optimize your ads so performance improves over time and they keep winning as you scale.
Funnel Optimization
We fine-tune every touchpoint in your funnel so traffic converts efficiently and scaling becomes predictable.
White-Glove Service
Get hands-on support, real time slack communication, weekly updates, proactive optimization, and strategic guidance, so you’re never left guessing.
Engineered Results
316.7% ROI
Who: Online Coach
Goal: Increase Lead Volume
Funnel Type: Lead Magnet
Result: $28,008 in Revenue
839.8% ROI
Who: Online Coach
Goal: Increase Sign ups through trial offer
Funnel Type: Free Trial Funnel
Result: $77,807 in Revenue
3.88 ROAS
Who: Business Coach
Goal: Launch Course
Funnel Type: Paid Workshop Funnel
Result: $152,397 in Revenue
£457,986 in Revenue
Who: Health Coach
Goal: Increase $97 front end course sales
Funnel Type: $97 SLO Funnel
Result: 1.68 ROAS
2.84 ROAS
3.22 ROAS
Is Scientific MarketingRight For You?
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Before Working With Us
Ads are running.
But they don’t feel safe.
- You’re overpaying for leads
- Profit swings month to month
- Money leaks into tests that go nowhere
- You don’t really know what’s working
- Scaling feels risky
- You spend more.
-
You trust it less.
After Working With Us
Ads feel controlled.
And scale feels obvious.
- You know exactly what’s working
- You pay less for every lead
- Budget goes where results are proven
- Tests have a purpose
- Scaling doesn’t break profitability
- Every dollar works harder
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And growth feels predictable.
Apply To Work With Us!
Transform your marketing from guesswork to guaranteed through our data-driven methodology.
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Our Personal experience sets us apart.
This didn’t start As An Agency.
It started with over $200,000 in debt and hope...
My husband Daniel (my co-founder) and I learned some hard lessons the expensive way. Between costly mistakes and unexpected compliance challenges, we watched the business we'd poured everything into disappear almost overnight. (Ask me more about this when you book your call!)
It was one of the hardest seasons of our lives.
But it forced us to master the skills that changed everything marketing, paid ads and compliance.
We used what we learned to grow our janitorial business by 300% in one year. That business has continued thriving and is now a seven figure business.
That breakthrough led me to agency roles like CardoneKern, where I rose from junior buyer to team lead, managing high-budget campaigns.
Eventually, I launched a new chapter, building not just a team, but a mission.
We act as scaling partners, deeply embedded in our clients’ goals, vision, and customer journey. From offers to backend systems, we work across every piece of the growth puzzle.
I’ve served on Meta’s Small Business Advisory Committee, and we are in the process of creating a global internship program where we will help train aspiring media buyers from underserved communities to build skills and a better future.
Why does this matter to you and your business?...
In today’s digital landscape, a single compliance mistake or unoptimized campaign can cost you everything. You don't need a traditional agency that just clicks buttons and hands you vanity metrics. You need a partner who has been in the trenches, survived the worst-case scenarios, and emerged with a bulletproof blueprint for 7-figure growth.
Because Daniel and I know exactly what it feels like to have your life's work on the line, we treat your business with the absolute weight it deserves. We don't just manage your ads; we guard your vision. By aligning your offers, backend systems, and paid traffic with Meta-level insights, we protect your downside while unlocking your upside.
The bottom line?...
I’ve already made the costly mistakes, mastered the algorithms, and advised at the highest levels so that you don't have to gamble with your growth. When you partner with us, you bypass the expensive trial and error, gaining battle-tested growth partners dedicated to protecting your revenue and scaling your mission safely, predictably, and rapidly.
Ready To Transform Guesswork into Guaranteed Growth?
Start by scheduling Your Strategic Assessment.
We will help you uncover the bottle-necks in your current strategy so that you can scale with confidence!