Confidently Scale Your
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With A Growth Team That
Scales With DataNot Guesswork.
While others chase trends, we engineer growth through systematic precision. Our data-driven approach turns proven offers into predictable growth.
What Makes
LeadsUpward Different?
$48,000,000+
Ad Spend Managed
Across high-growth campaigns
$95,000,000+
Client Revenue Generated
Across diverse markets
9+ YEARS
Performance Marketing Experience
Built through real-world execution
What Our Clients Say
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Hey there!
I'm Diana
FOUNDER OF LEADSUPWARD
Our Proven Process For Turning Data Into Predictable Growth
The Scaling Edge Framework™
How We Put Scientific Marketing Into Action
Phase 1: Foundation
Phase 2: Optimization
FROM DATA TO DECISIONS
Once the foundation is in place, we stop asking what might work and start systematically testing what the data tells us matters most.
Performance Pulse: We generate conversion traffic through carefully crafted ads and persuasive messaging, establishing control campaigns and clear KPIs.
Data Command Center: We track and review ad metrics, landing page conversion rates, and overall sales performance. Never making decisions based on intuition or hope.
Phase 3: Acceleration
CONFIDENT, CONTROLLED SCALING
Scaling isn't about blindly increasing the budget. It's about knowing what's working, understanding your economics, and increasing investment where the data supports it.
Scaling Matrix: We use your performance data, profitability targets, and proven winners to determine where and how aggressively to scale, while continuing to test for the next growth opportunity.
What We Can Do For You
Profitable growth requires every part of your acquisition system to work together.
That's why LeadsUpward doesn't just manage ads.
Our team works across the critical growth levers that determine whether your offer can scale.
Tracking & Attribution
We build the visibility needed to understand where your leads, customers, and revenue are really coming from so decisions are based on the full customer journey, not incomplete platform data.
Persuasive Copywriting
We write copy that grabs attention, builds desire, and converts so your traffic turns into paying customers, backed by $50M+ in performance data.
Eye-Grabbing Creatives
Relentless Testing
Meta updates has nothing on us. We constantly test and optimize your ads so performance improves over time and they keep winning as you scale.
Funnel Optimization
Getting the click is only the beginning. We identify friction, drop-off points, and conversion opportunities throughout your funnel so more of the traffic you're already paying for turns into customers.
White-Glove Service
Media, creative, copy, tracking, and funnel optimization shouldn't operate in silos. We bring the pieces together so every part of your marketing is working toward the same goal: profitable scale.
All of the above plus hands-on support, real time slack communication, weekly updates, proactive optimization, and strategic guidance, so you’re never left guessing.
Engineered Results
316.7% ROI
Who: Online Coach
Goal: Increase Lead Volume
Funnel Type: Lead Magnet
Result: $28,008 in Revenue
839.8% ROI
Who: Online Coach
Goal: Increase Sign ups through trial offer
Funnel Type: Free Trial Funnel
Result: $77,807 in Revenue
3.88 ROAS
Who: Business Coach
Goal: Launch Course
Funnel Type: Paid Workshop Funnel
Result: $152,397 in Revenue
£457,986 in Revenue
Who: Health Coach
Goal: Increase $97 front end course sales
Funnel Type: $97 SLO Funnel
Result: 1.68 ROAS
2.84 ROAS
Who: High Ticket Real Estate Investing Coach
Goal: Scale High Ticket Sales thru Virtual Events
Funnel Type: Paid Virtual Challenge
Result: 8 Virtual Events & $14,541,642.70 in Revenue
3.22 ROAS
Who: High Ticket Real Estate Investing Coach
Goal: 2X revenue through Virtual Events
Funnel Type: Paid Virtual Challenge
Result: 7 virtual events & $29,133,305 in revenue
Is Scientific MarketingRight For You?
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Before Working With Us
Without Scientific Marketing
- You're spending money, but you're not completely confident in the data.
- Increasing budget feels risky because you don't know where performance will break.
- You don’t really know what’s working. Media, creative, copy, and funnel decisions happen in silos.
- Scaling feels risky. You're constantly reacting to performance instead of following a clear testing strategy.
- You know something is limiting growth. You just aren't sure what.
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Marketing decisions still rely too heavily on opinions and assumptions
After Working With Us
With Scientific Marketing
Apply To Work With Us!
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Our Experience Shaped The Way We Approach Growth.
This didn’t start As An Agency.
It started with over $200,000 in debt and hope...
LeadsUpward wasn't built from theory. My husband Daniel (co-founder) and I learned some hard lessons the expensive way. Between costly mistakes and unexpected compliance challenges, we watched the business we'd poured everything into disappear almost overnight. (Ask me more about this when you book your call!)
It was painful, but it fundamentally changed the way I looked at marketing.
When we started our next business, I became obsessed with understanding the numbers, controlling what we could control, and building acquisition systems that didn't depend on hope.
That business grew more than 300% and reached seven figures.
That breakthrough led me to agency roles like CardoneKern, where I rose from junior buyer to team lead, managing high-budget campaigns.
From there, I went deeper into direct response and paid acquisition, eventually managing tens of millions of dollars in advertising and helping businesses generate more than $95 million in revenue. I also served on Meta’s Small Business Advisory Committee in 2023.
Those experiences became the foundation of LeadsUpward.
Because I've sat on the other side of the table. I know what it's like to put your money, your team, and the business you've spent years building into someone else's hands.
That's why we built LeadsUpward differently.
We don't chase tactics. We don't make decisions because something feels right. And we don't treat your business like another ad account.
We analyze the data, test strategically, learn quickly, and scale what the market proves works.
Because growth shouldn't depend on guesswork.
Ready To Transform Guesswork into Predictable Growth?
You've already done the hard part: building an offer people want.
Now let's find out what's standing between where you are today and your next stage of profitable growth.
Apply to work with LeadsUpward and we'll help you uncover the bottle-necks in your current strategy so that
you can scale with confidence!